Cookie Policy

(1.1) This Cookie Policy explains how Shift ("we," "us," or "our") uses cookies and similar technologies on our website, shiftmade.com. It describes what these technologies are, why we use them, and the choices you have to control them.

(1.2) The first time you visit our website, we ask for your consent to use certain categories of cookies through a consent banner, in line with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive. You can accept all cookies, reject all non-essential cookies, or customize your preferences, and you can change your choice at any time.

(1.3) This policy should be read together with our Privacy Policy, which explains in more detail how we handle personal data.

(2.1) Cookies are small text files that a website stores on your device (computer, tablet, or smartphone) when you visit it. They allow the website to recognize your device and remember certain information about your visit, such as your preferences or how you navigate the site.

(2.2) We also use technologies that work in a similar way, such as pixels (small pieces of code that track activity, like the Meta Pixel), local storage, and software development kits (SDKs). Throughout this policy, we refer to all of these simply as "cookies."

(2.3) Cookies can be grouped by who sets them:
- First-party cookies are set by our website directly.
- Third-party cookies are set by external services we use, such as Google or Meta.

(2.4) They can also be grouped by how long they last:
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device until they expire or you delete them.

(3.1) Performance analysis and process optimization. We analyze how the website performs and how visitors use it, so we can identify problems and make continuous improvements to the browsing experience.

(3.2) Geographic targeting. Some cookies help us tailor our promotional content based on your geographic region, so the information you see is more relevant to your area.

(3.3) Efficient marketing communication. Cookies help us understand engagement with our content and deliver advertising that is more relevant to your interests, making our communication more useful and less repetitive.

(3.4) Strictly necessary functions. Some cookies are essential for core features such as navigating between pages, using forms, and keeping the site secure. These cookies do not require your consent.

(4.1) We group the cookies on our site into the four categories below. You can control every category except strictly necessary cookies through our consent banner or cookie settings.

(4.2) Strictly necessary cookies. These cookies are essential for the website to function properly. They enable core functions such as page navigation, form submission, and site security. Because the website cannot work correctly without them, they do not require your consent and cannot be switched off in our system.

(4.3) Performance and analytics cookies. These cookies help us understand how visitors interact with the website, for example, which pages are most visited, how long visitors stay, and where traffic comes from. This information is aggregated and helps us improve content and functionality. These cookies are only used with your consent.

(4.4) Functional cookies. These cookies allow the website to remember choices you make (such as your region or preferences) to provide a more personalized experience. These cookies are only used with your consent.

(4.5) Targeting and advertising cookies. These cookies are used to build a profile of your interests and show you relevant advertising on our site and on third-party platforms. They also help us measure the effectiveness of our campaigns. These cookies are only used with your consent.

(4.6) The exact cookies on the site should be confirmed with a cookie-scanning tool and kept up to date. Typical examples include our own consent cookie, which stores your cookie preferences for up to 12 months; the Google Analytics cookies _ga, _ga_<ID>, and _gid, which distinguish users and maintain session state for up to 2 years (24 hours in the case of _gid); and the Meta cookies _fbp and fr, which support ad delivery, retargeting, and measurement for up to 3 months.

(5.1) What information is collected? We use Google Analytics to understand how visitors use our website. These cookies collect information such as the pages you visit, the time you spend on each page, and the sources of your traffic. We have configured Google Analytics so that this data is not used to identify you personally, and IP addresses are anonymized where this feature is available.

(5.2) How do we use the information collected? This data is used only for analytical purposes, to evaluate the performance of the site and improve the user experience. We do not use this information to identify you personally.

(5.3) For more information, see Google's Privacy Policy.

(6.1) Information collected by the Meta Pixel. The pixel collects standard information about your browsing behavior in a pseudonymized form. This information is transmitted to and stored by Meta, including on servers located in the United States. Your IP address is anonymized before it is transmitted to Meta.

(6.2) How do we use the information collected? We use the Meta Pixel to understand how users interact with our website and to improve the effectiveness of our advertising campaigns. The data collected is used for statistical and marketing purposes and is not used by us to directly identify you. Meta may combine this information with other data it holds, in accordance with its own policies.

(6.3) For more information, see Meta's Privacy Policy.

(7.1) Strictly necessary cookies. We rely on our legitimate interest in providing a secure, functioning website, and on the necessity of these cookies to deliver the service you request.

(7.2) All other cookies (analytics, functional, advertising). We rely on your consent, which you give through our consent banner and can withdraw at any time.

(8.1) The length of time a cookie remains on your device depends on its type. Session cookies expire when you close your browser, while persistent cookies remain until they reach their set expiry date or you delete them. Indicative durations for individual cookies are described in Section 4.

(9.1) You have full control over the cookies used on this site. You can:
- accept or reject cookies through the banner shown on your first visit;
- change your preferences at any time by opening the cookie settings available on our website; and
- delete or block cookies directly through your browser settings.

(9.2) Please note that disabling certain cookies may affect the functionality of the website.

(9.3) You can also opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.

(10.1) Some data collected through cookies may be transferred outside the European Economic Area (EEA), for example, to Google or Meta in the United States. Where this happens, the transfer is carried out using appropriate safeguards required by law, such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework. You can request more information about these safeguards using the contact details in Section 12.

(11.1) Depending on where you live, you may have rights over your personal data, including the right to access, correct, delete, or restrict its use, the right to object to processing, and the right to data portability. You also have the right to withdraw your consent at any time and to lodge a complaint with a data protection authority. To exercise any of these rights, please contact us using the details below.

(12.1) If you have any questions about this Cookie Policy or how we use cookies, our team is happy to help. You can reach us by email at office@shiftmade.com.

(13.1) We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal and operational reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.