For me, it’s about challenging how things are done, shifting perceptions, and setting a new standard for what digital experiences can be. This isn’t just about design or technology; it’s about pushing an entire industry forward, one project at a time. SHIFT is a mindset, and it drives everything we do.

I started learning the basics of website creation on my own, and the moment I successfully completed my first website was one of pure satisfaction. That success confirmed that I needed to continue and evolve in this field, and my desire to progress grew stronger. When I discovered SHIFT, I felt a surge of motivation and a thirst for personal development that pushed me to surpass my limits.

When I’m not out climbing or planning my next hike, I’m here developing digital experiences that feel simple and real. Climbing and coding aren’t that different to me—they both take patience, focus, and a bit of problem-solving. I enjoy figuring things out, whether it’s finding the best line up a mountain or the cleanest way to build something on screen. Either way, I like the process as much as the result.

I’m here to capture the energy and moments that make SHIFT real. For me, it’s not just about filming—it’s about telling stories that feel honest and intentional. Whether it’s behind the scenes or the final cut, I aim to frame the details that bring our work and client’s projects to life.