LATEST PROJECT
SHORT STATEMENT
Shift Made Rebranding
Every project starts with understanding — what you’re building, why it matters, and where you want it to go.
Dream more. Then even more.
Every project starts with understanding, what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
SHIFT MADE
/THE ASSIGNMENT/
Every project starts with understanding — what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
/OUR INVOLVEMENT/
- Creative Direction
- Concept
- Script
- Interview Direction
- Production
- Cinematography
/CREATIVE DIRECTION/
ALL IN. NO LIMITS.
Every project starts with understanding — what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
SHORT STATEMENT
Brand Colors
/COLOR 01/
Shift Red
- HEX
- FF0000
- RGB
- 255 / 0 / 0
- CMYK
- 0 / 100 / 100 / 0
USE CASE
Used for key accents, calls to action and high-impact brand moments.
/COLOR 02/
Shift Red
- HEX
- C80000
- RGB
- 200 / 0 / 0
- CMYK
- 0 / 100 / 100 / 22
USE CASE
Backs the primary red across gradients, hover and pressed states.
/COLOR 03/
Shift Red
- HEX
- 070707
- RGB
- 7 / 7 / 7
- CMYK
- 0 / 0 / 0 / 97
USE CASE
Base canvas for every screen, giving lighter elements contrast.
/COLOR 04/
Shift Red
- HEX
- 282828
- RGB
- 40 / 40 / 40
- CMYK
- 0 / 0 / 0 / 84
USE CASE
Used for raised surfaces, cards and dividers above the base layer.
/COLOR 05/
Shift Red
- HEX
- F2F2F2
- RGB
- 242 / 242 / 242
- CMYK
- 0 / 0 / 0 / 5
USE CASE
Carries light sections and inverted layouts without white glare.
/COLOR 06/
Shift Red
- HEX
- FFFFFF
- RGB
- 255 / 255 / 255
- CMYK
- 0 / 0 / 0 / 0
USE CASE
Reserved for primary type and marks that need full clarity on dark.
Every project starts with understanding, what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
MAIN FONT
Neue Haas
FONT APPLICATION
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( ) “
FONT STYLES
- 45 Light
- 45 Light Italic
- 55 Regular
- 55 Regular Italic
- 65 Medium
- 65 Medium Italic
- 75 Bold
- 75 Bold Italic
DECISION MAKING
Every project starts with understanding — what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
SECONDARY FONT
Lemon
FONT APPLICATION
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( ) “
FONT STYLES
- Lemon Light
- Lemon Regular
- Lemon Medium
- Lemon Semi Bold
DECISION MAKING
Every project starts with understanding — what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
SHORT STATEMENT
Logo Explorer
FRAME 01
Wet track test shots
FRAME 01
Wet track test shots
FRAME 02
RB21 side view
FRAME 04
Wet track test shots
FRAME 05
RB21 side view
FRAME 06
2021 Abu Dhabi Grand Prix
Every project starts with understanding, what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.
CLIENT TESTIMONIAL
“Every project starts with understanding, what you’re building, why it matters, and where you want it to go. This is where we take a step back, look at the bigger picture, and align on what needs to happen next.”
Lewis Hamilton
Keeping it is even harder.
Catching attention is hard.
SHORT STATEMENT
Brand System
MORE DETAILS
CLIENT TESTIMONIAL
RB Formula 1
TECH STACK
- Creative Direction
- Concept
- Script
- Interview Direction
INDUSTRY
- Creative Direction
- Concept
- Script
- Interview Direction
NEXT PROJECT
DISCOVER
Lewis Hamilton’s Digital Book